88,944

The highest vote ever recorded by an independent candidate in Ghana

Client
Independent presidential candidate
Election
Ghana general election
7 December 2024
Service
Real-time AI sentiment analysis
Teams supported
Operations
Marketing

Summary

In 2024, we helped an independent candidate in Ghana achieve the highest ever number of votes by providing real time AI sentiment analysis to the team allowing them to make more informed decisions.

How it worked

  1. 01

    Listen

    Poligence monitored conversation across WhatsApp and Telegram, the channels where much of Ghana's political discussion takes place.

  2. 02

    Read

    AI models analysed sentiment in real time, showing the campaign how voters were responding to its messages, events and opponents as it happened.

  3. 03

    Act

    The operations and marketing teams used these insights to make more informed decisions on where to focus and what to say.

The result

88,944
Votes, the highest for an independent in Ghana
3rd
Of 13 presidential candidates
2.7×
The votes of the next independent candidate

Source: Electoral Commission of Ghana, updated 2024 presidential results.

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